TikTok, the globally popular short-form video platform, has undergone significant transformations in 2025, encompassing policy changes, feature enhancements, and strategic shifts. This article examines the latest developments on TikTok’s platform, focusing on regulatory challenges, new functionalities, and their implications for users and marketers. Regulatory Developments and Ownership Changes In April 2025, the U.S. government extended the deadline for ByteDance, TikTok’s […]