TikTok, the globally popular short-form video platform, has undergone significant transformations in 2025, encompassing policy changes, feature enhancements, and strategic shifts. This article examines the latest developments on TikTok’s platform, focusing on regulatory challenges, new functionalities, and their implications for users and marketers. Regulatory Developments and Ownership Changes In April 2025, the U.S. government extended the deadline for ByteDance, TikTok’s […]
TikTok in Transition: Regulatory Pressures, Feature Innovations, and Strategic Shifts in 2025
Understanding the TikTok Ban: Safeguarding American Interests in a Competitive World
In today’s competitive world, the global stage is fraught with political and economic competition, and one of the key players in this arena is TikTok, an imported good from China. The rise of TikTok in the US market has sparked debates surrounding its impact on American social media platforms and the need to protect national interests. China’s strict control over […]